The Gut Co
Redefiningwellness from within
Details
The Gut Co's mission is to transform wellness by focusing on the gut—a central player in our overall health. Recognising the complexity of this narrative, we began with the packaging, emphasising the premium ingredients and quality of their pre+probiotic tablets. These tablets, reminiscent of tasty macarons, utilise a unique multilayer system ensuring ingredient compatibility and protection, delivering them intact to where they're needed most.
Services
Brand Identity
Packaging
Year
2024
We developed a 'container' communication system to convey this sense of protection. Our approach was to be as informative and educational as possible, always in layman's terms, to demystify gut health.
Employing vibrant colours, playful typography, and creative photography of tablets and humans, we crafted a positive, community-first brand. The core brand idea, "It's what's inside that counts," speaks directly to the quality of the tablet ingredients and the empowering notion that we all have the capacity to take control of our health.
Credits
Creative Direction
Steve Casquero
Photographers
Sally Williams (product)
Daniele Dellepiane (lifestlye)
Design
Steve Casquero
