The Gut Co Digital Rebrand
Digital Rebrand
Details
In 2019, we partnered with The Gut Co to create a brand identity built around one belief: It’s what’s inside that counts.
Five years later, the business had evolved. The product range had expanded, the ambition had grown, and the brand was preparing to scale – but the digital experience no longer reflected the strength of the business. We partnered again to deliver a digital rebrand that aligned strategy, design and performance.
Services
Digital Rebrand
Packaging
Year
2026
The project began with a refinement of the brand guidelines and positioning, evolving The Gut Co from a niche probiotic brand into a scalable, gut-first wellness platform. From there we rebuilt the website as a clear, mobile-first, conversion-led experience, simplifying the product architecture and strengthening the storytelling around science, ingredients and expertise.
The project began with a refinement of the brand guidelines and positioning, evolving The Gut Co from a niche probiotic brand into a scalable, gut-first wellness platform. From there we rebuilt the website as a clear, mobile-first, conversion-led experience, simplifying the product architecture and strengthening the storytelling around science, ingredients and expertise.
Credits
Creative Direction
Steve Casquero
Photographers
Sally Williams (product)
Daniele Dellepiane (lifestlye)
Design
Steve Casquero
