OpenSecrets
The influence of money
Details
With around 2 million site visits per month, OpenSecrets is a nonprofit organization that tracks the influence of money in U.S. politics. They provide extensive data on campaign contributions, lobbying efforts, and political spending, offering a transparent view of how money flows through the political system.
Services
Rebrand
Year
2024
Their mission is to empower the public, journalists, and researchers by making this data accessible and easy to understand, thereby fostering accountability and promoting informed participation in democracy. We developed a holistic redesign that connects the dots of OpenSecret’s nonpartisan approach to politics, making it agnostic to political themes and free of affiliation - graphic or otherwise. The new redesign is a more modern, independent and digital friendly look, with the timeless and functional helvetica font at its core.
Their mission is to empower the public, journalists, and researchers by making this data accessible and easy to understand, thereby fostering accountability and promoting informed participation in democracy. We developed a holistic redesign that connects the dots of OpenSecret’s nonpartisan approach to politics, making it agnostic to political themes and free of affiliation - graphic or otherwise. The new redesign is a more modern, independent and digital friendly look, with the timeless and functional helvetica font at its core.
Credits
Creative Direction
Steve Casquero
Digital Design
Data Culture
Design
Steve Casquero